Less than 24 hours have elapsed since yesterday’s rant about the 4G hype and already there’s some bullshit piece in tonight’s Express and Star showing the cutting-edge, well researched, informative and technically accurate that publication has an unenviable reputation for, saying that the lack of 4G will cost the UK economy £120 million, according to “a study” (and then it fails to mention who commissioned the study [edit- reading the article again, Ebay commisiioned it], or any data whatsoever). It then quotes Ebay as saying that “slow connection speeds, payments timing out, and network reliability” were barriers that would be “effectively eliminated by 4G”
This is starting to look like a Daily Mash Story with bold assertions, quotes from imaginary experts, and meaningless, unqualified stats.
I’m now drowning in bullshit. As my dear friend Andy points out there’s so much marketing crap here, and as a tech who is asked to provide solutions to people who read this shit, it’s wearing very thin.
Does the lack of mobile internet really cost sales? Maybe a few. A smartphone is a crappy way to browse Amazon or Ebay, with small screens and no proper keyboard. I’m sure a smartphone app will improve this, as would using a tablet, which may well have mobile data capability, but £120 million? really? Will people not just wait until they’re at home/work/Starbucks?
If 3G was actually available everywhere, it would do just fine for present-day Internet shopping, being about as fast as many people’s fixed-line ADSL. Of course given time, bandwidth requirements will rise: the Internet of the 90s coped on 33.6-56Kbit/sec, whereas now even 10 times that seems sluggish, so we will need 4G one day, and yes, installation should start now, but it’s not a requirement right now, and a good job too, because it will take a good while.
4G will not magically fix poor coverage, and will, trust me, cost a lot of money to implement.
I do find the tech industry very frustrating: the false promises, the use of tech terms as (inaccurate) buzzwords, the assumption that a “new” technology will magically make everything rosy. The shiny adverts, and the shiny-suited salesmen that perpetuate the myths. It must be very confusing for those of us that don’t have a deeply cynical view…